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The Water and Sanitation Program (WSP) of the World Bank has started a new program of scaling up rural sanitation for the duration of 2012-2017 to provide technical assistance for government (Ministry of Health) to reach the sanitation target and to enable the rural poor to access improved sanitation. WSP’s theory of change is built on four elements to accelerate progress: i) improving the enabling environment for service delivery, ii) strengthening supply chains, ii) generating demand, and iv) informing service delivery models through knowledge and learning. As a knowledge organization, and with a modest program in terms of human and financial resources, WSP aims to work closely with and through others in order to generate, capture, share and disseminate learning and knowledge to achieve results at-scale. WSP will focus its support at national level in ways that improve systems for scaling-up and at sub-national level through supporting “learning labs” to generate new knowledge and evidence on reaching the poor with affordable and desirable sanitation products and services.


Parallel with the technical assistance (TA) at national level, WSP and Ministry of Health, Vietnam Health Environment Management Agency (VIHEMA) will support a technical assistance model in HoaBinh province, Kim Boi and Mai Chau districtsin particular, with the aim of informing improvements to the Third National Target Program (NTP3) implementation in other similarly challenging provinces with low sanitation access and remote villages with ethnic minorities. One of the key technical support activities of WSP for HoaBinh province is to support the Department of Health (DoH) and the Center for Preventive Medicine (CPM) of HoaBinh province to 1) develop an evidence-based behavior change communication strategy and plan to generate demand for improved sanitation among rural, poor households of different ethnic origins, and 2) develop a supply chain strengthening strategy and plan to meet those demands. While the work focuses on 2 districts in HoaBinh province, the approach will be used for other districts in the province as well.


In order to implement the committed TA above for HoaBinh province, from Jan to March 2014, WSP has hired SNV and CODESPA to carry out a formative research to understand consumer demand and supply chain status in rural sanitation. The research has been carried out in 9 communes of Kim Boi and Mai Chau districts. Now the topline findings and executive summary report of the research are ready to share with relevant stakeholders at national and local levels. Therefore, per request of HoaBinh CPM, VIHEMA and WSP will provide technical and financial support for HoaBinh CPM to organize a Dissemination Workshop to share research findings and the way forwards for demand creation and supply chain development for HoaBinh province.


On 10/4/2014, VIHEMA/MoH in collaboration with WSP/WB organized the Workshop to share the Formative research findings on demand creation and supply chain development on sanitation in Hoa Binh conducted by SNV and CODESPA. The workshop aimed at:

  • Understand key formative research findings in demand and supply for rural sanitation, including motivations and barriers for demand creation and pro and cons for sanitation market development in HoaBinh province
  • Agree in principles with the hired firm on the way forward/strategy for demand creation and supply chain development for HoaBinh province in general and for Kim Boi and Mai Chau in particular


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